Carinhoso Padaria e Confeitaria

“Carinhoso Padaria e Confeitaria” is a branding project developed for a traditional bakery in Rio de Janeiro undergoing expansion to include a confectionery line.

The visual identity was designed to evoke warmth, nostalgia, and a sense of homemade comfort. Using rounded typography, soft lines, and a cheerful mascot illustration to capture the friendly essence of the brand.

The color palette combines light browns and coral tones, suggesting freshness, sweetness, and familiarity while keeping the visual system adaptable across packaging, signage, and digital media.