Aura Wellness

Nestlé MVP

This project aimed to develop a test brand to validate consumer interest in collagen-infused beverages before introducing the concept under an existing Nestlé brand.
Three product lines were created under the fictional umbrella brand “Aura Wellness”, designed to echo Nestlé’s aesthetic and tone while maintaining its own unique identity.

I was responsible for creating the visual identity, product packaging, digital ads for testing, and the website where users were directed to participate in a short survey evaluating their preferences. The goal was to collect actionable insights to guide Nestlé’s innovation process and market readiness.