For the 2025 Shell StartUp Engine UK, hosted at JP Morgan’s London headquarters, I created the full set of visual assets for both the on-site event and the live stream experience.

This included all printed materials (totems, badges, boxes, brochures) as well as digital content such as the opening video, startup bumpers, animated transitions, and screen layouts for both stage and broadcast.

The goal was to deliver a cohesive, polished, and seamless experience that felt equally strong for participants in the room and viewers online, supporting Shell and Startupbootcamp’s mission to showcase innovative, early-stage ventures.